Effective Date: 9.10.2025

At Endurance HRT & Aesthetics (“Company,” “we,” “our,” or “us”), your privacy is extremely important to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, communicate with us, or receive care at our clinic. Because we are a medical practice, we also follow strict confidentiality rules under the Health Insurance Portability and Accountability Act (HIPAA).

By using our website, booking services, or providing us with personal health information, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

• Personal Identification Information – Name, address, email, phone number, date of birth, emergency contacts.
• Health & Medical Information – Information provided through forms, consultations, medical history, lab results, or treatment records.
• Payment Information – Billing details, insurance information, and payment card data (processed securely).
• Technical Information – IP address, browser type, device identifiers, cookies, and usage data when visiting our website.
• Communications – Emails, forms, phone calls, and messages exchanged with our staff.

2. How We Use Your Information

We may use your information to:

• Provide medical care and treatment.
• Schedule, confirm, and manage appointments.
• Maintain accurate medical and billing records.
• Improve our services, website, and patient experience.
• Send important health, safety, or appointment-related updates.
• Comply with legal, insurance, or regulatory obligations.
• Communicate with you about promotions or services (only if you consent).

3. Protection of Health Information (HIPAA Compliance)

Because we are a healthcare provider, your Protected Health Information (PHI) is safeguarded under HIPAA. We will not disclose your PHI without your written consent except in situations required by law, such as:

• Reporting certain communicable diseases or threats to public health.
• Responding to court orders, subpoenas, or law enforcement requests.
• Billing insurance providers or third-party payers.
• Emergencies where your health or safety is at risk.

All staff are trained in HIPAA compliance and required to protect your medical confidentiality.

4. Sharing of Information

We do not sell or rent your personal information. We may share information only in the following circumstances:

• With Healthcare Partners – When collaborating with labs, pharmacies, or referral specialists necessary for your care.
• With Service Providers – Companies that provide billing, scheduling, IT support, or website hosting (bound by confidentiality agreements).
• With Legal Authorities – When required by applicable laws, regulations, or to protect our rights, patients, or staff.

5. Data Security

We take appropriate technical and administrative safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. This includes secure servers, encrypted communications, and restricted staff access.

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute protection.

6. Your Rights

As a patient, you have the right to:

• Access and request a copy of your medical records.
• Request corrections to your health information.
• Request restrictions on how your PHI is used or shared.
• Receive a record of certain disclosures of your PHI.
• Withdraw consent for non-essential communications (like marketing).

Requests must be submitted in writing to our Privacy Officer (see Section 10).

7. Website & Cookie Policy

When you use our website, we may collect technical information through cookies or analytics tools. These help us improve functionality, performance, and user experience. You may disable cookies in your browser, but some site features may not work properly.

Our website is not intended for children under 13 years old, and we do not knowingly collect personal data from minors without parental consent.

8. Medical Disclaimer

• Information on our website is for educational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment.
• Always seek the advice of your physician or qualified health provider with any questions about a medical condition.
• Never disregard or delay seeking professional advice because of information found on our website.
• Individual results vary. No treatment is guaranteed to produce the same outcomes for all patients.

9. Marketing & Communications

We may send appointment reminders, treatment updates, or service promotions to patients who have opted in. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link or contacting us directly.

We will never use your PHI for marketing purposes without your explicit, written authorization.

10. Contact Information

If you have any questions about this Privacy Policy, HIPAA rights, or how we handle your information, please contact our Privacy Officer:

Endurance HRT & Aesthetics
2217 Packard St. Ste 15
Ann Arbor, MI 48104
Phone: 512.922.0008
Email: gbhattarai995@gmail.com

11. Updates to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in legal, regulatory, or business practices. The updated version will always be posted on our website with a revised “Effective Date.”

✅ This version includes HIPAA protections, disclaimers, medical-specific language, marketing disclaimers, and website policies.

Would you like me to also draft a separate “Medical Disclaimer” page (shorter, stand-alone, for the site footer and treatment pages) so patients always see clear legal protection around medical claims?